Hot Impetus was launched in 2007 by Impetus Portugal Têxteis as a vanguard, provocative and luxurious underwear brand. Hot’s target is the modern consumer, irreverent and very selective in all his choices. To answer his needs, all Hot’s products can be defined as ultra-trendy: the molding is always close-fitting but also shorter, the colours are always colorful and the pattern always innovative; the cuts are bold and audacious in order to have an impeccable fit.