Abercrombie & Fitch began as a small specialty shop in New York City, providing the highest quality outdoor apparel, camping, fishing and hunting gear. Today, the brand continues to uphold its reputation for quality apparel, but has since evolved into a destination for casual, classic, and trend right clothing. Our East Coast roots, and Ivy League heritage provide inspiration for our youthful All-American lifestyle. The unique store experience is unmatched; our store models are the best looking and are featured in our iconic marketing. Abercrombie & Fitch is idolized and always cool.